Coinbase, the first licensed U.S. bitcoin exchange and one of the most popular, was founded in 2012 and has helped to bring digital currencies to investors both in the U.S. and abroad. Faced with massive growth in its user base and trading volume in 2015, Coinbase decided to expand its bitcoin offerings to include other digital currencies like ethereum. The company set up separate exchanges catered to individual or casual investors and highly active traders. The latter of these was eventually rebranded as GDAX, standing for Global Digital Asset Exchange.
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