Cost per thousand, also called cost per mille, is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The M in CPM represents the word mille, which is Latin for thousands.
Click to rate this post!
[Total: 0 Average: 0]