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Investments glossary

Point of Purchase – POP

A point of purchase (POP) is a term used by marketers and retailers when planning the placement of products for consumers, such as product displays strategically placed in a grocery store aisle or advertised in a weekly flyer. Similar to this term is the point of sale (POS), which is the point at which a customer purchases and pays for products, such as on a website or at a store checkout. A POP is an area that surrounds the POS, where you often encounter promotional activity or other products.

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