Investments glossary

Price Leadership

Price leadership occurs when a pre-eminent firm (the price leader) sets the price of goods or services in its market. This control can leave the leading firm’s rivals with little choice but to follow its lead and match the prices if they are to hold on to their market share. Price leadership is common in oligopolies, such as the airline industry, in which a dominant company sets the prices and other airlines feel compelled to adjust their prices to match.

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