Categories
Investments glossary

Warm Calling

Warm calling is the solicitation of a potential customer with whom a sales representative in particular, or his firm in general, has had prior contact. It refers to a sales call, visit or email that is preceded by some sort of contact with the prospect, such as a direct mail campaign, an introduction at a business event or a referral.

Click to rate this post!
[Total: 0 Average: 0]

Leave a Reply

Your email address will not be published. Required fields are marked *