Lucrative means to produce wealth. To be lucrative means that an item or idea can create a large volume of income. The term lucrative is generally used to describe something with the potential to make money. The potential revenue source can include anything from collecting coins, creating a new invention or idea, or a person. Lucrative can be used in both past and present tenses. If used in present terms there is no guarantee that a particular idea with be a profitable venture, but if used in the past tense it signifies that the idea has been proven to produce wealth.
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