Categories
Investments glossary

Mass Customization Definition

Mass customization is the process of delivering wide-market goods and services which are modified to satisfy a specific customer’s need. Mass customization is a marketing and manufacturing technique which combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production. Other names for mass customization include made-to-order or built-to-order.

Click to rate this post!
[Total: 0 Average: 0]

Leave a Reply

Your email address will not be published. Required fields are marked *