White label products are sold by retailers with their own branding and logo but the products themselves are manufactured by a third party. White labeling occurs when the manufacturer of an item uses the branding requested by the purchaser, or marketer, instead of its own. The end product appears as though it has been produced by the purchaser. White label products are easily spotted on store shelves, as they have that retailer’s own name (commonly known as the store brand) on the label—for example, Whole Foods Market’s 365 Everyday Value line of products.
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